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Merging – Social Media & Kitchen. #SuperBloggerChallenge2018 #Instacuppa

Gone are the days when kitchens in the Indian households were mere dwellings that supposedly confined the women within. Be it to cook for their families or their husbands, Indian women have been subsumed in the pre-conceived notions like “Women BELONG in the kitchen” or “Cooking – That’s for wives”. We have grown up in a society where, to this day, the majority of women have been discriminated against and often shown to the kitchen door and referred to it as “their place”.
Despite the Indian women being suppressed and narrowed into cooking, it is looked down upon by the society, if they do so professionally. So, the professional market belongs to the men?
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A skit from the critically acclaimed movie English Vinglish. Of the recently deceased, highly renowned and revered actress Ms. Sridevi.
The skit exposes the mindset people have towards women and tries to condone it by planting a seed of reason.

With the onset of social media, the afore-mentioned mindset has been significantly challenged. Social media has provided us with a platform to showcase our talents in the kitchen and our rich culture that revolves around food. No matter where you are in the world, no matter what your ethnicity is, I’m sure that the mere idea of feasting on Indian food gets you salivating.
‘Incorporation of Social media in kitchens’ has served to be an industry disrupter. It allows anyone, from anywhere across the world to showcase their passion for cooking, or for food in general. Social media sites like YOUTUBE, FACEBOOK AND INSTAGRAM have allowed individuals to interact with a huge audience and have a considerable following.
Anyone passionate about food, wanting to showcase her/his talent and creativity in the kitchen can easily do so with the help of social media. It has allowed an average individual with raw talent to not only advertise her/his creativity in the kitchen, but even monetize it.
Many Indian women have grabbed this opportunity by the neck and have made the most out of it. Not only women, but men passionate about cooking, about food, have surfaced with the help of the wide-mouthed beast – The Social Media. It has allowed the suppressed to surface.
In this day and age, with the internet being at the pedestal of it all, anyone with a mobile phone and an internet connection can start interacting with the world through social media sites.
Many have taken to YouTube – The largest video sharing site in the world with over billion of views each day. Setting up a cookery channel on YouTube has never been easy. You just login, make a video, and post it for the world to see. Moreover, if you’re good at it, you’ll definitely get the much-awaited recognition and a huge following. One can easily monetize the YouTube videos and even earn money. Make it as a career or even a way to earn some extra cash.
Many channels of Indian origin have gained substantial following on YouTube by posting videos of the Indian food that they are passionate about.
Some of them are listed below –
1. Rajshri Foods – With over 1.2 million subscribers on YouTube and 1.4 million followers on facebook, Rajshri foods has shown the world, how women passionate about cooking with their roots engraved in the cultural Indian food, can serve to be an inspiration to other women working in the Indian households, and even worldwide.
Youtube link – Here
2. Tarla Dalal – Another passionate Indian youtube channel flourishing under the guidance of Mrs. Tarla Dalal, with over 539,000 subscribers on YouTube.

Mrs. Tarla Dalal

Youtube link – Here
Website – Here
3. Crazy for Indian food – A guy from a village who cashed on his passion for food by making videos of the food that he loves and posting them online. Has over 140,000 subscribers on YouTube. The perfect example showcasing the real power of social media. A guy starting his own Food tv network from a village, ends up gaining such a massive following on social media.
Youtube link – Here
The three listed above are not even the tip of the iceberg.
  • Many individuals, both men and women, EVEN KIDS, have managed to achieve a great deal of success and a huge following through the power of social media.
  • Moreover, one can easily set up a facebook page or an Instagram page and start posting pictures and videos of the food they cook. With so much traffic concentrated on these sites, you are bound to get accolades from people around the world.
  • An individual can easily set up an online food catering business across all social media platforms.
  • Women, been cooking for a lifetime, can now earn some extra cash that is bound to ease off the financial confinements of the middle class Indian households.
  • The use of google adwords to drive traffic to your site or your food blog can multiply your online business by 10.
  • In the era of the smartphone and social media advertising, you could reach to a potential market of over a billion people spread throughout the world.

That is the power of social media.

Nowadays, even celebrity chefs are taking to social media to create awareness about gourmet food and the food that they like. Many international celebrity chefs like Gordan Ramsay, have their own YouTube channels where they teach the mad skills that they learned. Youtube link – Here
Social media has served as a great medium to reach and teach millions of people from the comfort of your own kitchen.
Many celebrity chefs like Mr. Vicky Ratnani have taken to youtube and set up their own channel posting videos about the food that they themselves are passionate about. Mr. Vicky Ratnani, on his YouTube channel has tried to post videos about his trips across the world showcasing the highest quality of local organic food available. He is on a mission to spread awareness among the Indian community about the importance of –
• Sustainability in kitchen
• Going green in the kitchen
• And most importantly, the usage of locally grown and available organic food in the Indian households.
He also joined F&B Asia as Director Culinary Strategy and development.
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Celebrity chef – Mr. Vicky Ratnani

All these above mentioned points can be compiled and labelled as the Advantages of Social Media in Kitchens.
Again, to quote myself, Social media helps the suppressed and the unknown, with unprecedented talent, to surface. Moreover, it is not biased among the individuals, like our society. All women, men and children, from across the globe have an equal opportunity to take advantage of the being alive in the era of booming Social Media and internet.
The disadvantages of Social media, however, according to me is that you can learn all about different kinds of food, you can learn how to cook mouth-watering dishes, you can even find out the whereabouts of the food that you wish to devour.
But you just can’t taste it through your screen. Not yet at least. The technological advancements are not that “seasoned”. Pun intended.
This article is written as a part of #SuperBloggerChallenge2018 conducted by Healthwealthbridge.com  ,Fashionablefoodz.com, Allaboutthewoman.com and should not be repurposed, republished or used otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any kind of infringement caused

 

Falcon Heavy all set to launch today

Flacon Heavy.  Image by spacenews.com

SpaceX’s most powerful rocket yet, The Flacon Heavy is all set to launch today , on 6th of February at 1:30 pm eastern time (12 am, Wednesday, Indian Standard Time). Disrupting the whole space industry with his company SpaceX, Elon Musk is about to launch a rocket to the mars orbit with his midnight cherry Tesla Roadster as the payload. The live stream can be seen on the SpaceX website or on Youtube.

This is a test launch and the rocket will lift off from the Kennedy Space Centre, launch complex 39, in Florida. It was also the launch pad for several milestone missions, mainly the Apollo mission or Project Apollo that sent humans to the moon in 1969.

The Falcon Heavy

Falcon Heavy

With its debut lift off in a matter of hours, it will be the most powerful operating rocket in the world. With the capability to lift a massive 141,000 pounds into the orbit, it can lift double the cargo than the Delta 4 Heavy which is the next closest operational vehicle.

The Flacon Heavy comprises of 3 Flacon 9 boosters that provide 3 times the thrust. These boosters are recoverable and reusable, which is the USP of SpaceX, thereby cutting down the space travel costs to a miniscule.

SpaceX founder and CEO, Elon Musk said, “Rapid and complete reusability is really the key to opening up space.”

Two of the three Falcon 9 boosters will return to the Kennedy Space Centre in Florida, whereas the third one will return to a drone manoeuvred mobile launch pad in the ocean.

Each booster consists of 9 Merlin engines, thereby blessing the The Falcon Heavy with 27 Merlin engines that generate more than 5 million pounds or 22,819 kilonewtons of thrust at liftoff. It has the most thrust to payload ratio and is drastically cost effective. It costs a mere 90 Million USD to launch it to up to 8.0mT to GTO (Geosynchronous transfer orbit). This is considerably lower than the billion dollar government projects.

Falcon Heavy comparison

The payload

Tesla Roadster as the payload.

On being asked about his tesla roadster as being the payload of this test launch, Musk said, “It’s just for fun. A lot of people don’t understand the purpose of sending a car to mars. There’s no point obviously. It’s just for fun and to get the public excited. Normally when a rocket is tested, they put something really boring on board, like a block of concrete or a chunk of steel or something.  And that’s pretty boring. So let’s watch the most fun thing we could put on.”

The Mission behind SpaceX

The main goal of SpaceX is to make life multi-planetory. It aims at sending humans to mars and to colonize mars by 2022.

The video uploaded by SpaceX showcasing the Falcon Heavy animation can be seen – here.

All being said and done, this test launch might be the stepping stone to making human life multi-planetary. Do not miss out on the launch and be sure to watch The Falcon Heavy lift off today.

Watch the live streaming of The Flacon Heavy launch – Here

The OnePlus 5T Review

OnePlus 5T

 

Since its launch in India, Indian markets have been flooded with the OnePlus phones. They are sturdy, durable and good quality smartphones that do not cost you an arm and a leg. In November 2017, the company launched their best and most powerful phone yet, the OnePlus 5T. This model was launched just after a few months of the launch of the original OnePlus 5.
 
This phone can indeed be called the company’s best launch yet. Beginning at 32,999 for the 6GB RAM/ 64GB storage model, the phone is a steal.
The OnePlus 5T supports a 6.01 inch HD display with full optic AMOLED in an 18:9 aspect ratio and a pixel density of 401ppi. This large screen makes gaming and the movie watching experience on the phone a complete delight. The larger screen as compared to the OnePlus 5 has been neatly accommodated by shifting the finger print scanner to the back of the phone. Talking about the fingerprint scanner, it is one of the extremely fast and reliable in the game. A new feature that has been added by the company on this phone is the face unlock feature. Unlike the iPhone X face unlock that is a fine amalgamation of the hardware and software of the phone; the OnePlus uses 100 verifications points to take a few seconds to unlock. This feature however can only be used to unlock the phone and reach the home screen and nothing else. This is because the company itself admits that it is not the most secure security feature.
 
The camera on the OnePlus 5T is something that the OnePlus family is extremely boastful about. The front camera supports a 16-megapixel camera, while the back camera has a dual lens of 16 megapixel and 20 megapixel. Unlike the OnePlus 5, the OnePlus 5T does not have a zoom lens and the 2 times optical zoon feature. However, low light pictures taken with the back camera are way better than any other phone of the same price. The low light feature however does not automatically activate unless subjected to extremely dim surroundings. The portrait mode when used with the back facing camera gives you a wider frame as compared to the OnePlus 5, and gives shaper and finer results.
 
The physical dimensions of the phone, namely 156.1x75x7.3mm and 162g make it similar in weight and size to the iPhone 8 plus.
On using the phone for a while, it can be realized that the company has indeed paid close attention to details that increase the overall experience of the device. The notification slider on the side of the phone allow you to easily switch between three modes, the silent, do not disturb and loud.  The phone comes with customizable setting and allows the user to change the colors that are displayed on the phone. The inbuilt selection of wallpapers work well with the phone, making it look great all in all.
A plus point on the OnePlus 5 is the reading mode that makes long reading hours on the phone a great experience.
 
Another wonderful thing about the phone is that at its cost, it offers a variety of colors and types for the user to choose from. The two original colors are the midnight black and sandstone white with the black having a shinier finish to it. However, the company also launched two new models, the Lava red edition and the star wars limited edition. The lava red edition has a shiny red finish to it and is priced at 37,999 in Indian markets. Apart from the color, all other features of the phone are similar to the OnePlus 5T black or white edition.
 
The limited edition Star Wars edition supports a different color scheme and was launched at 38,999 as the last leg of the movie franchise was released and is for those die-hard star wars fans’. The phone is indeed strong enough to rule the galaxy. The color panels of the phone are customizable and that is what distinguishes it from the standard version of the phone. Some of these features are a star wars logo on the back of the phone, a red alert slider, 10 preloaded wallpapers and other features.
 
On an overall note, phone is an exceptionally good one as compared to other at its price, comes in a variety of colors, and most importantly, does not burn a hole in your pocket.
 

OnePlus 5T Star Wars Edition

Buy the OnePlus 5T Star Wars Edition – Here

OnePlus 5T Lava Red

Buy the OnePlus 5T Lava Red  – Here

Un-“Branded” Alternatives

Suppose you promenade into a small garment shop to snap-up some new trendy garbs, and a splendid $80 tee at once seizes your interest. You are tempted to buy it but then prompted to immediately alter the decision. What has actually impelled so? – The very thought of shopping from an ‘unbranded’ store at a high price. What if you stumble upon the same in a branded showroom where rates are as soaring as $100. What is likely to hit your mind then?- ‘A brand is worth its cost’.
For some items, the thought might be true as brands never compromise with their excellence and so, they can be deemed vindicated for charging more; but you mustn’t always be so certain that others can’t offer the same at reasonable (or relatively lower) prices. In fact many a times, unbranded things can have more shelf life than the branded ones. Though it is apparently a rocky task to overthrow the belief that non–branded stuff cannot bid good quality, nonetheless, the following 5 reasons may better explain why they can be reckoned as a better option.
1. Rock-bottom Rates
The brands over-price their articles as they tend to capitalise from ones obsession to buy exclusively from them. The idea is to add more to their profits and maximise the gains. It’s never a challenge to get the same stuff among non-branded kiosks or sites who propose comparatively fair rates. In their desire to flourish in the marketplace and acquire as much market share as possible, they tend to become more customer-oriented and amenable.
2. Variety
Even though brands deal in diverse merchandise, they fail to provide range (owing to their public image of rendering specialised products only); and may fail to come with things  that are more unique. For instance, Reebok deals entirely in casual, fitness and sports items and doesn’t seem to deviate from it because that’s what it’s popular for. It is sure of having no dearth of customers. On the contrary, other garment and accoutrement stores will try to cover all arenas to attract and serve each and every kind of buyer, and you are bound of finding variety.
3. Personal Care
As brands are confident of getting buyers, they are least concerned to give attention to a particular customer or personally considering the choice of each of them. The staff employed will just execute the tasks of managing the showroom, displaying the products and billing, thus playing a minimal role. But from private shop owners and their staff, you can expect warmth and personal attention to help you choose best for yourself.
4. Fashion Fickleness
The era we are living-in is itself dynamic which consequently influences our mindset. Many people easily get bored with the accessories and clothes they buy and then they urge to frequently swap with something new. This is possibly due to change in preferences along with fashion trends. When so is the case, it is indeed economical not to go for expensive brands and rather shift to a more affordable alternative. And also, if you understand the worth of every penny earned, the thought of casting away a pricey thing will sting your heart.
5. Haggling 
It is human frailty to wrangle for desired prices, and brands have preset market rates(unless they readily offer discounts). While in the private shops, one can expect cut down on prices when something seems to be overcharged. Bargaining is not by any means possible with the branded store.
So, the next time you find yourself in the dilemma of making a choice, contemplate on the above mentioned points and decide what’s best suited for you.
Here are a few sites/start-ups that offer much affordable alternatives to all your fashion desires.

1. Fugazee

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2. Shein

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3. Club Factory

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