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Trends in the Indian Food Industry #Godrej Food Trends 2018 Contest #GFTR2018

The Indian food industry, unlike any other, serves to be a mecca for food fanatics not only in the nation but around the globe. According to the latest statistics available at the Indian Brand Equity Foundation (ibef.org), the Indian industry will be valued at a whopping US$ 65.8 billion by the end of this year. Moreover, with the sixth largest food and grocery market in the world and the food retail market expected to hit US$ 895 billion by 2020, the Indian food industry stands tall among the rest, rightfully claiming its place like a behemoth.

You will not find a tongue in the world that is not tantalized by the idea of devouring any of the numerous mouth-watering dishes that our country has to offer. Be it the infamous chicken tikka masala, the flavour-packed biryani or the mighty masala dosa, just to name a few. Heck! I’m salivating just writing about these. The diverse culture and the flavourful cuisine, always packed with a punch, is the quintessence of the Indian food industry.

It is self-evident that an industry of such magnitude will captivate the eyes of every food aficionado across the world. Thus, to satiate the never-ending curiosity pertaining to the Indian food industry and what it has to offer in the years to come, the Godrej group came out with the “Godrej Food Trends 2018 Report”.

Image courtesy – Godrej Food Trends Report

This report has been curated by the finest experts in the food space. Many established food and health professionals, nutritionists, chefs, gourmet writers and bloggers have contributed their esteemed insights to this report.

“The goal of the Godrej Food Trends Report 2018 is to share useful data with the larger food fraternity.”, says Rushina Munshaw Ghildiyal, Managing Director, A Perfect Bite Consulting.

This report is a culmination of the top food trends that are expected to catch on this year. Points like the rise of the local/indigenous Indian ingredients, environmental accountability, hyper-local sourcing of seasonal food and practices like mindful eating have made it to the list. These trends, among many others listed in the “Godrej Food Trends Report 2018” have already stirred a conversation among the food enthusiasts about the future of food in India.

Allow me to shed light on the trends in the Indian food industry, as listed in the Godrej Food Trends Report 2018 under Restaurant Trends.

 

Restaurant Trend Forecast 2018

Image courtesy – Godrej Food Trends Report

 

  1. Food inspired by ethnic ingredients/regional Indian cuisines

With the Indian food industry on the verge of blowing up and conquering the heart and souls of the gastronomic gladiators, people are recognizing the importance of incorporating ethnic and indigenous ingredients in their food. Be it the food inspired by locally grown ingredients or the rich cultural diversity of our nation, the culmination of the two is adding to the variance in food available in different regions. Thus, a massive 67% of the people backed this trend.

Imagine several restaurants being set up across the nation that promotes and serve the local ingredients and the rich cultural diversity of the region. People come to dine in and witness the vibrant and flavourful food prepared/inspired by the fresh ingredients that grow all around them and pays tribute to the prolific diversity offered by the region.

I do see this trend to be catching on soon.

 

  1. Health-inspired menus

Image courtesy – http://jetsetchick.com

The Indian food is often associated with food items that are considered unhealthy/not good enough when it comes to the nutritional point of view. Be it the deep-fried samosas, or the Ghee ka Parantha (rich in bad saturated fat) or even the desserts that are loaded with processed sugar, people end up consuming unhealthy food daily.

However, with the imminent rise in awareness among the Indian community, people are being more and more concerned about the food that they consume. Presently, the Indian demographic is inclining towards adopting a healthy lifestyle. There is a huge uproar in the community regarding the endorsement of a healthy lifestyle. Everything ranging from the nutritional content of the food (the macros – protein/carb/fat) or the consumption of only natural, organic food is at a rise.

The restaurants too, understand the need to develop a health-inspired menu that not only satiates the taste buds of the ravenously hungry food fanatics, but also takes care of their health. Such health inspired food menus will help encourage the Indian demographic to adopt and sustain a healthy lifestyle. This “all aboard the health train” trend better catches on among the restaurants and not just end up being a dark horse in this race.

 

  1. Pop-up Restaurants

Image courtesy – https://www.pinterest.com/pin/399483429423660016/

Pop-up restaurants are a huge hit abroad and it is a trend that seems to be taking on in India too.

These are makeshift restaurants that are set up for a day or two. The promotion is done mainly through social media sites or blogging.

These often have a theme and are an absolute crowd-puller. Imagine walking past an empty store one day and witnessing a pop-up restaurant established at the same place the very next day. Wouldn’t you want to go in and feast on the variety of food being offered? Of course, you would. You might even rave about it to your friends. In this era of Instagram and Twitter, such pop-up restaurants often end up trending and turn out to be a massive success. We all have witnessed how crowded it gets when a food truck comes around with mouth-watering bites to eat.

A pop-up restaurant called the “The Secret Chulha” is often set up in Pune, Maharashtra. Here is a look at their menu.

Image courtesy – Facebook/The secret chulha pop-ups

Next time you’re out for a stroll and stumble across a pop-up restaurant, be sure to check it out and be a part of this rocketing trend.

 

  1. Mindful Eating

Creating awareness amongst ourselves about the importance and benefits of adopting and sustaining a healthy lifestyle is of utmost importance. People need to be conscious about the food that they so hurriedly ingest. Our bad eating habits have resulted in most us being obese and unfit. Thereby resulting in the majority of population being either underweight/malnourished or overweight/obese.

According to the Times of India, India is 1st in the underweight population and among the top 5 when it comes to the overweight population.

Image courtesy – Times of India

Thus, we need to ride the wave of adopting a healthier lifestyle and engage in mindful eating. This includes partaking all natural and organic foods and staying away from junk and processed food.

The restaurants too, on seeing that there is an opportunity to create a niche in the Indian community and serve all organic and healthy food, are willing to adapt and ride the wave, thereby encouraging the concept of mindful eating.

We need to be calorie conscious. We need to be aware of our macros. And we need to deviate towards all organic food and stay away from junk and processed foods.

Only then will this trend catch on and “lead to a greater demand for products and services that encourage mindful eating”.

Image courtesy – Godrej Food Trends Report

 

  1. Buddha Bowls

Image courtesy – https://cookieandkate.com/

If you spend most of your day on social media, you probably are aware of the breathtakingly aesthetic Buddha Bowls. These are big bowls of wholesome nutritious goodness that will keep you healthy and might even get you a lot of likes on Instagram.

The basic recipe for preparing a buddha bowl is as follows.

  • You start with a grain, be it quinoa or any other grain that you prefer.
  • Add some green leafy vegetables.
  • Top it off with an array of diced vegetables.
  • Finish it off with a protein source like chickpeas.

Image courtesy – https://hurrythefoodup.com/how-to-make-a-buddha-bowl/

These bowls are highly customizable, and you may add anything to them. Avocados and zucchini are among the top choices among vegans.

The internet is flushed with many such recipes considering how big of a trend these buddha bowls are.

Here is a link to a list of 14 buddha bowl recipes that you might like to try – Click here.

To get the Godrej Food Trends Report 2018 – Click here.

 

“Note: “This post is a part of the Godrej Food Trends Blogging contest hosted by Fashionablefoodz in association with Vikhroli Cucina and should not be repurposed, republished or used otherwise. The content herein is owned by the blogger. Godrej Food Trends Blogging contest, Fashionablefoodz or Godrej is not responsible for any kind of Infringement caused.”

Capital Punishment for Child rapists? – #SuperBloggerChallenge2018 #Instacuppa

Image by https://soapboxie.com/

Following the barbaric rape cases that have surfaced in recent times, a prodigious public outcry is witnessed across the nation where people are demanding justice for the victims of such heinous crimes.

 

Image by https://kashmirreader.com

The most recent of all is the Asifa Bano rape case. An 8-year-old girl in Kathua district of Jammu and Kashmir was kidnapped, held captive in a temple, raped repeatedly and murdered. This case has triggered a huge public outrage; like the one witnessed in the infernal Nirbhaya case in December 2012 where a girl was fatally gang-raped in a moving bus.

Many such cases have surfaced from time to time that shocks us to our very core. Moreover, such cases compel us to question the efficiency of our current judicial system in curbing such offences and bringing justice to the victims of such heinous crime.

The question that is spreading like wildfire across the nation right now is whether capital punishment (death penalty) is fitting for child rapists or not.

Rape, in general, is considered as one of the most barbaric and inexcusable of offences. The sheer mental, physical and emotional trauma that one goes through cannot even be put in words.

And to inflict all that mentally, physically and emotionally slaughtering trauma on a child is gruesome and appalling. We can’t even begin to imagine the effect it has on an adult, let alone a child.

Due to the recent spine-chilling cases looming over our heads, there is an apparent need to make some amendments in the Protection of Children from Sexual Offences (POCSO) Act.

Image by https://i.ytimg.com/

In the present scenario, there is a 3-year imprisonment for sexually harassing a child, 5-year imprisonment for sexual assault and 10-years imprisonment for aggravated sexual assault.

Now, there are talks of adoption of capital punishment for people convicted of raping a child below the age of 12.

“I have been deeply, deeply disturbed by the rape case in Kathua and all the recent rape cases that have happened on children. I and the (women and child development) ministry intend to bring an amendment to the POCSO Act asking for death penalty for rape of children below 12 years,” Maneka Gandhi was heard saying in a video, which was uploaded on Twitter.

Many might be against capital punishment thinking that although the anger is justified, the law should not be amended based on a mere public outrage. Moreover, some say that a death penalty will not a serve a deterrent in such cases. That the people willing to commit such crimes will not be afraid to do it just because of the fear of being hanged.

However, in my opinion, the adoption of capital punishment or a death penalty for people convicted of raping a child, is judicious.

Not only will it serve to bring justice to the victim and her family, but will also act as a deterrent, at least on some level. It may even instil the victims and the family members to come out and report the case, as a majority of rape cases go unreported due to the social stigmas attached to it. Moreover, a chemical castration can also serve as a deterrent and inhibit people from getting involved in such crimes.

Be it life imprisonment, chemical castration or capital punishment, such heinous crimes shall not be neglected. The culprits must be penalized duly. Justice should be served in a befitting manner and not in some form of a monetary compensation given to the victim’s family.

Feel free to comment down your thoughts below and contribute in this debate by being an active part of it.

Are you pro-death penalty for child rapists and child sex offenders? Do you think that adopting capital punishment for the crime will act as a deterrent? Do you think it will engrave a fear of death in the minds of future culprits?

Or are you of the opinion that death penalty should be abolished?

If you wish to read another article from a different perspective/point of view before making your own reformed decision, check out the article published in “The Hindu” recently.

Link to the article – Here

This article is written as a part of #SuperBloggerChallenge2018 conducted by Healthwealthbridge.com  ,Fashionablefoodz.com, Allaboutthewoman.com and should not be repurposed, republished or used otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any kind of infringement caused

**Disclaimer – All views expressed in this article are my own and do not reflect the opinions of any entity, agency, organization, employer or company.Kindly do your research and form your own opinion. Do not be swayed by this content solely. This is not meant to influence any individual in any way.**

Divatress – For the Diva in you.

This is a sponsored post. All opinions are mine.

All of us are aware of the hassles of styling our hair daily. Be it straightening the hair for a party or curling the hair to revamp your style, the struggle of styling the hair is real. Not to mention the harmful effects it has on our hair. The heat from the hair straightener or the curling iron or just a mere hair dryer invariably damage our hair when used day-after-day.

Thus, most women out there suffer from severe hair fall. The split ends and the intense hair fall leads to the deterioration of the hair. Moreover, the scorching heat of the summer season, a large amount of suspended particulate matter in the air present as a pollutant or the contaminated water we unknowingly use to wash our hair, all of it takes a toll on our hair.

Image by http://www.shorthairgirl.com

So, how do we stop it? We can’t just stop styling our hair and end up looking like a mess. All of us want to look good. All of us desire to be the best possible version of ourselves. Be it a mom of 3 kids who is always running around the house doing chores and taking care of her kids, or a pop celebrity always on the road – touring, all women want to be able to look in the mirror and feel good about the way they look. Not only does looking good instils in us a tremendous amount of confidence, but it also pushes us to go out there in the world and conquer our goals.

Thus, the way we look, the way we dress, ends up being of utmost importance. And as we all know, the way we style our hair decides how we look.

So, how do you look good, enjoy the ease of styling your hair every day without damaging your hair?

Introducing – Divatress

Divatress is an online e-commerce giant that brings you with the opportunity to adopt a new culture that not only protects your hair from being damaged but also completely revamp your whole look. Divatress is the leading online e-commerce store that offers the widest variety of hair wigs and weaves along with other hair care products.

 

Be it the lace front wigs, human hair weaves, half wigs, braids or even Remy hair wigs, Divatress has it all.

Remy hair is the highest, most pristine quality of natural unprocessed human hair that is often the first choice when it comes to hair extensions and wigs. You know how good the celebs look with those luscious hair extensions that are indistinguishable from the actual hair. Guess what, you can have that too now. All you must do is visit Divatress.com, surf through the thousands of products available on the site and choose the product that you think will make you look and feel like a diva every time you look in the mirror.

Outre Simply Non-Processed Indian Remi Weave – Natural Wave

On the other hand, if you are one of those wild and free-spirited souls who seek change and never shy away from experimenting, I would suggest you the check out the Shake-N-Go Que Braids – Jumbo Box Braid.

Shake-N-Go Que Braids – Jumbo Box Braid 2X

These are hand-made, big, luscious braids that will completely spice up your look.

Check them out here – Jumbo Box Braids

Divatress has a huge clientele, ranging from professional stylists/beauticians to stay-at-home mothers. Everyone prefers Divatress. After all, it reignites the Diva in YOU.

5 Things That Make Me Happy

We, as human beings, have an innate propensity to seek happiness. Our whole life is being guided by an indefinite intention to attain happiness. Blinded by this crippling desire to “be happy”, we often find ourselves to be crawling in the mud in hopes of achieving the lifelong dream, that is to “be happy”. Our definition of happiness seems to be flawed. We tend to seek happiness in materialistic things. Be it the new iPhone X or a new car, the idea of owning a new piece of technology or a shiny new toy appeals to us, and thus, indeed make us happy. However, this happiness is ephemeral. It is short lived. It cannot be sustained forever. Over time, a newer version of an iPhone would launch or a new desire to own another asset would develop, compelling us to get behind it. Such a mindset often leads to disappointment in an individual. One cannot just keep buying new things, right? Not being able to buy/own a thing that you think will make you happy will lead to disappointment.

Thus, we need to define the term “happiness” first. Someone might experience happiness in travelling and exploring different places across the globe, while someone else might find it in writing/reading a book or in music. Whatever the case may be, it won’t be the same for everyone and it certainly won’t be something materialistic.

Since people are so eager to find happiness in frivolous titles or in shiny new things, they often miss out on the areas, that if conquered, may lead to true happiness. Such areas go unnoticed in our prime and haunt us in our dotage.

Here are the 5 things that make me happy.

  1. Travelling

Parag Iphone 717

Burj Al Arab

Ever since I was a kid, I have been enamoured by the idea of being able to explore every nook and cranny of the world we live in. Thus, I have always found myself to be keen on travelling around the world and interacting with different individuals living in different places. Not only does travelling bring me immense happiness, but it also brings a certain sense of calm to my demeanour. Moreover, being able to interact with different people has helped me perceive the world through different lenses. I have travelled 5 countries on 3 different continents, namely Dubai, Paris, London, Kiev and Hong Kong, and I hope to never stop travelling. Feel free to check out the article I wrote about my trip to Dubai.

To read about my experiences in Dubai – Click Here

  1. Family & Friends

Parag Iphone 384

I have always been the guy who gave preference to my family and friends over work. Spending time with family is an absolute necessity. I see people drowning themselves in work or being depreciated in the quest for money. What they don’t realize is the importance of friends and family in our lives. My friends and family provide me with the emotional and mental support in times of distress and help me conquer my goals.

Every achievement is accentuated when I’m with my friends and family. I am thankful to have such amazing and caring people in my life.

  1. Blogging

Blogging has been a new-found obsession for me. Being a social media influencer for over 5 years, I always wanted to dive into blogging. From starting my own blog 3 months ago – techandtravellife.wordpress.com, to now having built my own website – techtravelandlife.com, blogging does make me happy. Moreover, I recently bagged my first international campaign for cars.com. Being able to monetize my passion is a pure bliss. To check out my international campaign for cars.com – Click here

  1. Progression

Being a competitive guy, progression is something that I have always fixated on. Setting daily, monthly and yearly goals and then working hard to achieve them, all lead to progress. Thus, for me, to always keep progressing in life is not only a conscious mandatory choice, but it also makes me happy.

  1. Life

One of the most important thing in life is to be grateful for being alive. There is a 400 trillion to 1 ratio for us to be born as a human in this world. However, we just walk around cribbing about our problems and fixating on the things that didn’t go right. I tend to fixate on the fact that I’m alive and healthy. Gratitude towards life itself and this feeling of being alive fills my heart with jubilation.

This post is written as a part of the “Happiness blog train” presented by Blogsikka and Mom’s Methods and sponsored by Nayasa”. Nayasa has come up with a new range of bottles. This range of bottles are insulated, they maintain the liquid’s temperature inside the bottle either hot or cold. The new designs are practical and aesthetic. From holding in palms to the cap, everything is designed carefully.

I would like to thank Shubhada, who writes at  RainbowDiaries – A Parenting, Lifestyle and Food blog , for starting this train and introducing me.

The next station in this train is www.flavorsofworld.com by Priyanka. She is a lifestyle ,Parenting blogger and social media influencer from last 3 years.

 

 

 

Eager to buy/sell a car? Head onto CARS.COM

“Sponsored Post”

Buying a car is like cashing in on your dreams. All of us dream to own a car that not only gets us from A to B but also satiates our lifelong fantasies of cruising in a superlative automobile. Be it your first car or the 10th, the dopamine rush that you experience whilst buying a new car is euphoric.

We all know that one cannot just keep buying a new car every time she/he wishes to witness the above-mentioned feeling of euphoria again; not unless you’re highly affluent or inherited a great deal of money recently.

So, how do you sustain the state of being in a euphoric trance? How do you relive the rush you felt whilst buying your car?

The answer is simple. You invest in a sturdy, pleasant automobile that you can rely on throughout the years.

More than often, people end up buying cars on a hunch. They just walk into a car dealership and go with their gut. Thus, one often ends up with a sub-standard vehicle with minimal features and double the price. You need to be aware that you will not be able to savor the purchase if it burns a hole in your pocket. Be it in terms of a huge loan (because you bit off way more than you can chew in the heat of the moment) or the continuous depreciating value of your car, you need to make sure that you make a wise purchase and extract the most out of it.

Now you’re probably thinking that the points listed above are valid points but how do I make a wise purchase?

The answer is CARS.COM

Cars.com is like an online Walmart for cars. Just like you walk into an aisle and see a wide variety of products for you to choose from, you can “walk into” this online portal and choose from a wide variety of cars that are listed. All the information is at your disposal at the click of a button.

Cars.com will help you in finding a reliable car, at the best possible price.

Finding a reliable car using CARS.COM

  1. Research – One should always research before making such a substantial purchase. This is where CARS.COM will help you out significantly. All you have to do is log onto CARS.COM and put in the specifications of the type of car that you wish to buy and VOILA!!! Just surf through the results and stumble across your ideal car.
  2. Reviews and videos – The more you know about the car you wish to buy, the better. You can read the reviews written by people who already bought the car and you can watch videos related to the one you are interested in.
  3. Compare – CARS.COM provides a smooth and user-friendly interface when it comes to comparing cars. You can compare up to 4 cars and can easily determine the best possible choice for you.
  4. New or Used – Whether you want to buy a new car or you want to go easy on those staggering finances and opt for a used car, CARS.COM provides you with both the options. You may also trade in your previous car and walk away with a brand new one. No more dealing with multitudes and finding a buyer for your car. No more hassle. Trade in and experience the joy of being the owner of a new Batmobile. Oh wait, I meant to say automobile*.
  5. Sell your car – If you are not looking to buy a new car and you just wish to sell your car at the best possible price, guess what do you have to do? CARS.COM, that is correct. You may sell directly to a dealer using quick offer or you can even sell it yourself and make a tad bit more money by hogging up the “dealers profit”.

Even if you don’t want to do any of the above and are just curious to find the value of your car, you can do that too. Curiosity killed the cat, sure, but in your case, your curiosity may result in you selling your car and ending up with a new one, at the best possible price. Thanks to CARS.COM

You want to buy/sell a car? Head onto cars.com

You don’t want to buy/sell a car, but you are passionate about cars in general? Head onto cars.com

Are you still here reading this well-written article?

HEAD ONTO CARS.COM

Cars.com’s People’s Vote winner

5 things I learned from the Super Blogger Challenge 2018 #SuperBloggerChallenge2018 #Instacuppa

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With the commencement of week 6 of the Super Blogger Challenge 2018, the stakes keep getting higher and higher and the competition is intense. Everyone is putting the pedal to the metal and aiming to be the first at the finish line. With hundreds of immaculate articles pouring in week after week, the Super Blogger Challenge 2018 has certainly come to life.

Taking part in the Super Blogger Challenge 2018 has not only proved to be a learning curve in my otherwise straight line graph but has also revealed a lot of insights which may have gone unnoticed if it wasn’t for this competition.

Here are the 5 things that I learned from the Super Blogger Challenge 2018.

  1. Importance of community

Being born and raised in this capitalist dog-eat-dog world, almost all of us are selfish in our ways and seldom do we put others above us.

However, Super Blogger Challenge has taught me the significance of a community and the joys that come with it.

The Super Blogger Community is a well-knit online blogging community with individuals from diverse backgrounds coming together and encouraging each other to do well. Every active member of this community is keen on interacting with others, be it through the comments or by giving shout-outs. The Super Blogger Challenge has done a breath-taking job in bringing together such passionate individuals and forming a group that represents the online blogging community in India and across the globe.

A few of the fellow online blogging “comrades” that I had the pleasure of interacting with online are listed below.

And many more…….

 

  1. Creating a platform

Super Blogger Challenge has been a key specimen in demonstrating that if people are provided with a platform to excel, they will make the most of it.

Thus, if ever given the opportunity, we all should unite and build platforms for others to grow and branch out. Not only will the likeminded people pour in, but they might also end up investing in the venture and promoting it to varying degrees.

 

  1. Branding & Marketing

What I am truly impressed with is the strategic thought that has gone into making this whole challenge a success. To start a blogging competition to create brand awareness about different products and to widely increase the online reach for the products, is pure genius.

Not only is everyone aware of the products like INSTACUPPA, but many are even buying it. That is how you put a good product in front of an audience and just watch it sell.

Moreover, the Super Blogger Challenge has resulted in bringing many aspiring and talented bloggers to the surface and in the eyes of a huge audience.

 

  1. Interactions

The best part of this Super Blogger Challenge is that we get to interact with different people across the nation and form friendships. We get honest feedback on our articles and everyone in the community is actually interested in each other’s posts. They don’t read it just for the sake of it. I’ve learned a great deal from this challenge and the importance of building social friendships with like-minded individuals is at the top.

 

  1. Promoting authentic content

Last but not the least, the importance of promoting authentic content. Everyone these days is fixated on plagiarising to succeed. People don’t give credit and end up reaping the benefits of someone else’s labor. Thus, it is an absolute necessity to bring good authentic content to a wide audience, so that the writers/bloggers can be accoladed for their hard work. Not only would this limit the ongoing plagiarism, but it would also encourage and push people to write their own content; which is exactly what the Super Blogger Challenge 2018 is doing.

This article is written as a part of #SuperBloggerChallenge2018 conducted by Healthwealthbridge.com  ,Fashionablefoodz.com, Allaboutthewoman.com and should not be repurposed, republished or used otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any kind of infringement caused

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Conquering Super Blogger Challenge 2019 #SuperBloggerChallenge2018 #Instacuppa

The ongoing Super Blogger Challenge 2018, has been a massive hit in the online blogging community. With over 64 individual blogs and websites taking part in the Super Blogger Challenge 2018, it has not only showcased an outstanding reach in the blogging community but has also managed to capture a wide audience throughout the nation.

Hosted by healthwealthbridge.com, fashionablefoodz.com and allaboutthewoman.com, the Super Blogger Challenge 2018 has been blooming within the blogging community and outreaching the masses. With its 5th week in process, out of the set 10 weeks, it has witnessed an incremental response. Now that we’ve come halfway in this journey, the stakes are higher, the audience is well-versed, and the prizes are enormous.

However, if you were unable to dive into this year’s Super Blogger Challenge, or if you are laden with regret that you were not able to take part in this experience, do not get disheartened. The Super Blogger Challenge will be back in 2019 and it will be bigger, better and have more vibrant prizes. So be ready to ride the learning curve and maybe even conquer the Super Blogger Challenge 2019.

Following are 8 tips that might be of some help to you in conquering the Super Blogger Challenge 2019.

  1. Perseverance

Being a successful blogger is not a piece of cake. It is not the tide that you can easily ride and then reap off the benefits. To be a successful blogger, you need to put in the work 24/7 and never give up. You need to find out the things that you are passionate about. You must post regularly. To stand a chance at conquering the Super Blogger Challenge 2019, you should be a successful blogger who posts relevant content.

  1. Abide by the rules

If you want to do well in any competition, you must abide by the rules. These rules are a set of guidelines provided by the organisers that you cannot and must not ignore. Following the rules will make sure that you aren’t disqualified from the challenge. A few examples of rules and regulations of this year’s challenge is that you must tag the 3 hosts at the end of your article and you must mention that your article is written as a part of the Super Blogger Challenge 2018 and cannot/should not be copied or reproduced in any way.

  1. Build an audience

For a blog or a website to do well in any competition, having a loyal audience provides you that extra edge. Try posting regular content that you think would appeal to the audience a lot more. Posting content that your audience can relate to will ensure them revisiting your blog/website again thereby converting a potential web surfer to a loyal audience.

  1. Always be on time

The sooner you post your blog and link it to the parent landing page, the sooner will more and more people be able to read your article, thereby adding to your views and your online reach. It is a first cum first serve basis. So be quick to post your article. Do not wait till the last day to post it.

  1. Interact with your audience and build a social media presence

Building a social media presence should be a must for every blog/website. First you need to be able to capture the attention span of the audience and then you need to form a bond with them. To build a bond, always interact with your audience and be open to feedback. Always reply to any comments and take keen interest in your audience.

  1. Be Creative

To stand out in any competition, you must be creative, and you must be unique. You need to figure out a way to appeal to the audience a lot more. Whether it be through your relevant and high-quality content, or through your massive social media prowess, you need to hack into the mindset of your readers and cater to their needs.

     7. Keep an eye on competition

To be at the forefront of any competition, one should always keep an eye on the other participants. Always be sure to check out the ones in the Hall Of Fame and the ones in the top picks of the week. Read the articles that have been nominated in the HALL OF FAME  or as the top pick of the week and aspire to build on that. Be appreciative of their posts and try to incorporate the same passion and commitment in your own articles.

     8. DO NOT PLAGIARISE

This is something that one should never do. Not just in a competition, but also in life. You shall never use someone else’s work and claim it to be your own. You shall never copy extracts from somewhere and post them online claiming it to be yours. Always be authentic. If you ever end up taking reference, GIVE DUE CREDIT. Do not try to hog up/feast on someone else’s credit. Plagiarism is both morally and ethically WRONG.

This article is written as a part of #SuperBloggerChallenge2018 conducted by Healthwealthbridge.com  ,Fashionablefoodz.com, Allaboutthewoman.com and should not be repurposed, republished or used otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any kind of infringement caused

Merging – Social Media & Kitchen. #SuperBloggerChallenge2018 #Instacuppa

Gone are the days when kitchens in the Indian households were mere dwellings that supposedly confined the women within. Be it to cook for their families or their husbands, Indian women have been subsumed in the pre-conceived notions like “Women BELONG in the kitchen” or “Cooking – That’s for wives”. We have grown up in a society where, to this day, the majority of women have been discriminated against and often shown to the kitchen door and referred to it as “their place”.
Despite the Indian women being suppressed and narrowed into cooking, it is looked down upon by the society, if they do so professionally. So, the professional market belongs to the men?
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A skit from the critically acclaimed movie English Vinglish. Of the recently deceased, highly renowned and revered actress Ms. Sridevi.
The skit exposes the mindset people have towards women and tries to condone it by planting a seed of reason.

With the onset of social media, the afore-mentioned mindset has been significantly challenged. Social media has provided us with a platform to showcase our talents in the kitchen and our rich culture that revolves around food. No matter where you are in the world, no matter what your ethnicity is, I’m sure that the mere idea of feasting on Indian food gets you salivating.
‘Incorporation of Social media in kitchens’ has served to be an industry disrupter. It allows anyone, from anywhere across the world to showcase their passion for cooking, or for food in general. Social media sites like YOUTUBE, FACEBOOK AND INSTAGRAM have allowed individuals to interact with a huge audience and have a considerable following.
Anyone passionate about food, wanting to showcase her/his talent and creativity in the kitchen can easily do so with the help of social media. It has allowed an average individual with raw talent to not only advertise her/his creativity in the kitchen, but even monetize it.
Many Indian women have grabbed this opportunity by the neck and have made the most out of it. Not only women, but men passionate about cooking, about food, have surfaced with the help of the wide-mouthed beast – The Social Media. It has allowed the suppressed to surface.
In this day and age, with the internet being at the pedestal of it all, anyone with a mobile phone and an internet connection can start interacting with the world through social media sites.
Many have taken to YouTube – The largest video sharing site in the world with over billion of views each day. Setting up a cookery channel on YouTube has never been easy. You just login, make a video, and post it for the world to see. Moreover, if you’re good at it, you’ll definitely get the much-awaited recognition and a huge following. One can easily monetize the YouTube videos and even earn money. Make it as a career or even a way to earn some extra cash.
Many channels of Indian origin have gained substantial following on YouTube by posting videos of the Indian food that they are passionate about.
Some of them are listed below –
1. Rajshri Foods – With over 1.2 million subscribers on YouTube and 1.4 million followers on facebook, Rajshri foods has shown the world, how women passionate about cooking with their roots engraved in the cultural Indian food, can serve to be an inspiration to other women working in the Indian households, and even worldwide.
Youtube link – Here
2. Tarla Dalal – Another passionate Indian youtube channel flourishing under the guidance of Mrs. Tarla Dalal, with over 539,000 subscribers on YouTube.

Mrs. Tarla Dalal

Youtube link – Here
Website – Here
3. Crazy for Indian food – A guy from a village who cashed on his passion for food by making videos of the food that he loves and posting them online. Has over 140,000 subscribers on YouTube. The perfect example showcasing the real power of social media. A guy starting his own Food tv network from a village, ends up gaining such a massive following on social media.
Youtube link – Here
The three listed above are not even the tip of the iceberg.
  • Many individuals, both men and women, EVEN KIDS, have managed to achieve a great deal of success and a huge following through the power of social media.
  • Moreover, one can easily set up a facebook page or an Instagram page and start posting pictures and videos of the food they cook. With so much traffic concentrated on these sites, you are bound to get accolades from people around the world.
  • An individual can easily set up an online food catering business across all social media platforms.
  • Women, been cooking for a lifetime, can now earn some extra cash that is bound to ease off the financial confinements of the middle class Indian households.
  • The use of google adwords to drive traffic to your site or your food blog can multiply your online business by 10.
  • In the era of the smartphone and social media advertising, you could reach to a potential market of over a billion people spread throughout the world.

That is the power of social media.

Nowadays, even celebrity chefs are taking to social media to create awareness about gourmet food and the food that they like. Many international celebrity chefs like Gordan Ramsay, have their own YouTube channels where they teach the mad skills that they learned. Youtube link – Here
Social media has served as a great medium to reach and teach millions of people from the comfort of your own kitchen.
Many celebrity chefs like Mr. Vicky Ratnani have taken to youtube and set up their own channel posting videos about the food that they themselves are passionate about. Mr. Vicky Ratnani, on his YouTube channel has tried to post videos about his trips across the world showcasing the highest quality of local organic food available. He is on a mission to spread awareness among the Indian community about the importance of –
• Sustainability in kitchen
• Going green in the kitchen
• And most importantly, the usage of locally grown and available organic food in the Indian households.
He also joined F&B Asia as Director Culinary Strategy and development.
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Celebrity chef – Mr. Vicky Ratnani

All these above mentioned points can be compiled and labelled as the Advantages of Social Media in Kitchens.
Again, to quote myself, Social media helps the suppressed and the unknown, with unprecedented talent, to surface. Moreover, it is not biased among the individuals, like our society. All women, men and children, from across the globe have an equal opportunity to take advantage of the being alive in the era of booming Social Media and internet.
The disadvantages of Social media, however, according to me is that you can learn all about different kinds of food, you can learn how to cook mouth-watering dishes, you can even find out the whereabouts of the food that you wish to devour.
But you just can’t taste it through your screen. Not yet at least. The technological advancements are not that “seasoned”. Pun intended.
This article is written as a part of #SuperBloggerChallenge2018 conducted by Healthwealthbridge.com  ,Fashionablefoodz.com, Allaboutthewoman.com and should not be repurposed, republished or used otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any kind of infringement caused

 

Falcon Heavy all set to launch today

Flacon Heavy.  Image by spacenews.com

SpaceX’s most powerful rocket yet, The Flacon Heavy is all set to launch today , on 6th of February at 1:30 pm eastern time (12 am, Wednesday, Indian Standard Time). Disrupting the whole space industry with his company SpaceX, Elon Musk is about to launch a rocket to the mars orbit with his midnight cherry Tesla Roadster as the payload. The live stream can be seen on the SpaceX website or on Youtube.

This is a test launch and the rocket will lift off from the Kennedy Space Centre, launch complex 39, in Florida. It was also the launch pad for several milestone missions, mainly the Apollo mission or Project Apollo that sent humans to the moon in 1969.

The Falcon Heavy

Falcon Heavy

With its debut lift off in a matter of hours, it will be the most powerful operating rocket in the world. With the capability to lift a massive 141,000 pounds into the orbit, it can lift double the cargo than the Delta 4 Heavy which is the next closest operational vehicle.

The Flacon Heavy comprises of 3 Flacon 9 boosters that provide 3 times the thrust. These boosters are recoverable and reusable, which is the USP of SpaceX, thereby cutting down the space travel costs to a miniscule.

SpaceX founder and CEO, Elon Musk said, “Rapid and complete reusability is really the key to opening up space.”

Two of the three Falcon 9 boosters will return to the Kennedy Space Centre in Florida, whereas the third one will return to a drone manoeuvred mobile launch pad in the ocean.

Each booster consists of 9 Merlin engines, thereby blessing the The Falcon Heavy with 27 Merlin engines that generate more than 5 million pounds or 22,819 kilonewtons of thrust at liftoff. It has the most thrust to payload ratio and is drastically cost effective. It costs a mere 90 Million USD to launch it to up to 8.0mT to GTO (Geosynchronous transfer orbit). This is considerably lower than the billion dollar government projects.

Falcon Heavy comparison

The payload

Tesla Roadster as the payload.

On being asked about his tesla roadster as being the payload of this test launch, Musk said, “It’s just for fun. A lot of people don’t understand the purpose of sending a car to mars. There’s no point obviously. It’s just for fun and to get the public excited. Normally when a rocket is tested, they put something really boring on board, like a block of concrete or a chunk of steel or something.  And that’s pretty boring. So let’s watch the most fun thing we could put on.”

The Mission behind SpaceX

The main goal of SpaceX is to make life multi-planetory. It aims at sending humans to mars and to colonize mars by 2022.

The video uploaded by SpaceX showcasing the Falcon Heavy animation can be seen – here.

All being said and done, this test launch might be the stepping stone to making human life multi-planetary. Do not miss out on the launch and be sure to watch The Falcon Heavy lift off today.

Watch the live streaming of The Flacon Heavy launch – Here

Un-“Branded” Alternatives

Suppose you promenade into a small garment shop to snap-up some new trendy garbs, and a splendid $80 tee at once seizes your interest. You are tempted to buy it but then prompted to immediately alter the decision. What has actually impelled so? – The very thought of shopping from an ‘unbranded’ store at a high price. What if you stumble upon the same in a branded showroom where rates are as soaring as $100. What is likely to hit your mind then?- ‘A brand is worth its cost’.
For some items, the thought might be true as brands never compromise with their excellence and so, they can be deemed vindicated for charging more; but you mustn’t always be so certain that others can’t offer the same at reasonable (or relatively lower) prices. In fact many a times, unbranded things can have more shelf life than the branded ones. Though it is apparently a rocky task to overthrow the belief that non–branded stuff cannot bid good quality, nonetheless, the following 5 reasons may better explain why they can be reckoned as a better option.
1. Rock-bottom Rates
The brands over-price their articles as they tend to capitalise from ones obsession to buy exclusively from them. The idea is to add more to their profits and maximise the gains. It’s never a challenge to get the same stuff among non-branded kiosks or sites who propose comparatively fair rates. In their desire to flourish in the marketplace and acquire as much market share as possible, they tend to become more customer-oriented and amenable.
2. Variety
Even though brands deal in diverse merchandise, they fail to provide range (owing to their public image of rendering specialised products only); and may fail to come with things  that are more unique. For instance, Reebok deals entirely in casual, fitness and sports items and doesn’t seem to deviate from it because that’s what it’s popular for. It is sure of having no dearth of customers. On the contrary, other garment and accoutrement stores will try to cover all arenas to attract and serve each and every kind of buyer, and you are bound of finding variety.
3. Personal Care
As brands are confident of getting buyers, they are least concerned to give attention to a particular customer or personally considering the choice of each of them. The staff employed will just execute the tasks of managing the showroom, displaying the products and billing, thus playing a minimal role. But from private shop owners and their staff, you can expect warmth and personal attention to help you choose best for yourself.
4. Fashion Fickleness
The era we are living-in is itself dynamic which consequently influences our mindset. Many people easily get bored with the accessories and clothes they buy and then they urge to frequently swap with something new. This is possibly due to change in preferences along with fashion trends. When so is the case, it is indeed economical not to go for expensive brands and rather shift to a more affordable alternative. And also, if you understand the worth of every penny earned, the thought of casting away a pricey thing will sting your heart.
5. Haggling 
It is human frailty to wrangle for desired prices, and brands have preset market rates(unless they readily offer discounts). While in the private shops, one can expect cut down on prices when something seems to be overcharged. Bargaining is not by any means possible with the branded store.
So, the next time you find yourself in the dilemma of making a choice, contemplate on the above mentioned points and decide what’s best suited for you.
Here are a few sites/start-ups that offer much affordable alternatives to all your fashion desires.

1. Fugazee

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2. Shein

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3. Club Factory

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